Agenda Overview

The Executive Brainstorm uses a unique interactive format called ‘Mindshare’. The event is held over 3 days (5-7th November), per the agenda overview below, with 2 parallel events on day two, and a pre-event workshop on 5th November. Each section within each event (eg. ‘The Market 2.0’ on Day One) lasts about 2 hours and involves short stimulus presentations (new research, case studies, use cases), brainstorming in small groups, expert panel review and voting on key issues. Our analysts and facilitators are supported by interactive technology to enable a uniquely productive debate. Participation at the event is ‘by invitation only’ (see profile of invitees here).

Apply to participate here

Day Zero – 5 November: Telco 2.0 'Primer' Pre-Event Workshop (Half Day)
An introduction to Telco 2.0 services and business models. Best practice and how to integrate into the current organisation.

Click on the diagram to view details of each session

	Day One 6th November 2012	Day Two 7th November 2012 (2 parallel sessions)
	Digital Economy 2.0 Shifting Profit Pools and Strategic Growth Opportunities	Digital Commerce 2.0 New Payment, Advertising and Retail Experiences	Digital Entertainment 2.0 New Business Models for a multi-screen, mobile world
	Registration & Welcome	Registration & Welcome
	The Market 2.0 New market scenarios for Telcos, Media, Retail, Brands, Banks, Devices and Internet Companies. Shifting Profit Pools. Winning (and losing) strategies.	Payments 2.0 Stimulating mass adoption of mobile wallets. New payment, wallet and remittance services at the intersection of online, in-store and mobile. Extracting value from data and adjunct services. Opportunities in the migrant workforce market.	Video 2.0 New forms of Cloud delivery. Fixed versus Mobile consumption models. New methods of monetization: ownership vs rental vs subscription vs advertising.
	Digital Consumer 2.0 Key regional trends in consumer behavior and technology adoption. Impact of new device types (tablets, TVs, medical, industrial). New customer experiences.	Retail 2.0 New market opportunities in Social, Local and Mobile Commerce. Most compelling use cases and experiences for merchants and consumers. Winning (and losing) strategies for different players in the market.	Music & Apps 2.0 Fostering local as well and international content via the digital channel. New opportunities in live music streaming. New methods of monetization.
	Innovation Showcases	Innovation Showcases	Innovation Showcases
	LUNCH	LUNCH
	Digital Infrastructure 2.0: 4G, Cloud and CDN's Integrating cloud technologies and telecoms networks. Best sources of value for Cloud Services in SME, Enterprise and Consumer markets. New opportunities in content and application delivery (federated and mobile).	Advertising & Marketing 2.0 Leveraging the unique capabilities of mobile. Creative new approaches to loyalty and offers. Effectively harnessing customer data.
	Digital Identity and Big Data New sources of value from 'Big Data' and analytics. New approaches to personal data and digital identity management. Strategic Options, Best Use Cases and Practical Implementation.	Digital Platforms 2.0 Exposing telco assets and capabilities that add most value to commerce, content and cloud players. Defining the most compelling use cases and service types. Creating new B2B2C mobile marketplaces in the Arabic region.
	NETWORKING RECEPTION	NETWORKING RECEPTION

Download the agenda here