Greg Armshaw - Chief Technology Catalyst, McCann Worldgroup Asia Pacific
Greg has always worked at the leading edge of technology implementation and design. As part of the McCann Worldgroup Technology Catalyst Team, he is focused on identifying best in class solutions and technologies that enable clients to deliver utility, education and entertainment to their customer communities. Working with startups and established companies especially in the areas of Social Utility, Location based Services and Mobile solutions to deliver innovative client solutions.
As Media Systems Manager for Universal McCann EMEA, which he joined in 2001, he project-managed the development and deployment of media and consumer research analysis software to clients in over 30 countries, pulling data from multiple sources before campaign performance dashboards were commonplace. In 2006, he moved to Hong Kong as Senior VP, Regional Technology Director for McCann Worldgroup Asia Pacific. In these posts, he has delivered solutions to such clients as GM, Microsoft, Motorola, SC Johnson and Nestlé, among others.
Earlier, he was Commercial Manager at WPP Company KMR Software where he was instrumental to the successful transfer of analysis from the desktop systems to the web, for both TV and mixed-media planning. During his time here Greg was instrumental in projects to merge and segment major customer and market research databases for clients such as Barclaycard and Centrica. An engineer by training, he transferred his talents into the communications sphere once he realised that technology was not only a tool for improving the efficiency of operations but a game-changer for how consumers would interact with brands, products and corporations – as consumers, employees and partners.