Agenda

The Executive Brainstorm uses a unique interactive format called ‘Mindshare’ . The event is held over 3 days (3rd - 5th December), per the agenda overview below, with 2 parallel events on day two, and a pre-event workshop on 3rd December. Each section within each event (eg. ‘The Market 2.0’ on Day One) lasts about 2 hours and involves short stimulus presentations (new research, case studies, use cases), brainstorming in small groups, expert panel review and voting on key issues. Our analysts and facilitators are supported by interactive technology to enable a uniquely productive debate. Participation at the event is ‘by invitation only’ (see profile of invitees here).

Details of how to apply are here.

Day Zero - 3 December: Telco 2.0 'Primer' Pre-Event Workshop (Half Day)
An introduction to Telco 2.0 services and business models. Best practice and how to integrate into the current organisation.

Click on the diagram to view details of each session

	Day One - 4th December 2012	Day Two - 5 December 2012
	Digital Economy 2.0 Shifting Profit Pools and Strategic Growth Opportunities	Digital Entertainment & Commerce 2.0 New Market Opportunities and Customer Experiences
	The Market & The Consumer 2.0 Key regional trends in consumer behavior and technology adoption. Impact of new device types (tablets, TVs, medical, industrial). New market scenarios for Telcos, Media, Retail, Brands, Banks, Devices and Internet Companies. Shifting Profit Pools.	Digital Commerce 2.0 New market opportunities in Social, Local and Mobile Commerce. New payment, wallet and remittance services at the intersection of online, in-store and mobile. Extracting value from data and adjunct services. Advertising & Marketing - new approaches to loyalty and offers.
	Innovation Showcases	Innovation Showcases
	Lunch	Lunch
	Digital Infrastructure 2.0: 4G, Cloud & CDN Integrating cloud technologies and telecoms networks. Best sources of value for Cloud Services in SME, Enterprise and Consumer markets. New opportunities in content and application delivery (federated and mobile).	Digital Content 2.0 New forms of Cloud delivery for video. Fixed versus Mobile consumption models. New methods of monetization: ownership vs rental vs subscription vs advertising. New appstores and the impact of HTML5.
	Big Data: Exploiting the 'New Oil' of the New Economy New sources of value from 'Big Data' and analytics. New approaches to personal data and digital identity management. Strategic Options, Best Use Cases and Practical Implementation.	Digital Platforms 2.0 Exposing telco assets and capabilities that add most value to commerce, content and cloud players. Defining the most compelling use cases and service types. Creating new B2B2C mobile marketplaces.
	Networking Reception	Networking Reception

Download agenda here