Alan Mitchell, Strategy director, Ctrl-Shift
Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.
In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of ‘buyer-centric commerce’. He founded the Buyer Centric Commerce Forum with Liz Brandt in 2005.
Alan serves on the steering committee of Harvard Law School Berkman Center for Internet and Society ‘Project VRM’ and on the editorial boards of The Journal of Brand Management and The Journal of Direct, Digital and Database Marketing. He is a founder of the Mydex Community Interest Company with William Heath and Iain Henderson.