Dr. Karl-Michael Henneking, Chief Marketing and Commercial Strategy Officer, Mobily
As Chief Marketing and Commercial Strategy Officer Dr. Karl-Michael Henneking heads the commercial strategy development, innovation, branding&communications, marketing intelligence and roaming activities of Mobily. He puts special emphasis on implementing digital business and e-marketing concepts. Prior to joining Mobily Dr. Karl-Michael Henneking was heading the Global Strategy & Marketing Practice and Member of the Executive Board of one of the world's largest telecommunications consultancies. He is known through publications and speeches on Strategy and Marketing topics, e.g. the future of ICT, telco 2.0, monetizing broadband, digital marketing and future mobile applications.