Telco2.0         Digital Entertainment2.0         Mobile Apps2.0         Personal Data2.0
New Digital EconomicsExecutive Brainstorm & Developer Forum
11-13 May 2011, Guoman Tower Hotel, London

Igniting the Personal Data Ecosystem

Participant-driven 'deep-dive' workshop

0900-1600, 13th May 2011, Dexter House, London

Co-located with Telco2.0  I  Digital Entertainment2.0  I  Mobile Apps2.0  I  PersonalData2.0  I  M2M2.0
"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
STL Partners Brainstorm Participant Survey

Igniting the Personal Data Ecosystem

Part of the New Digital Economics EMEA Executive Brainstorm and Developer Forum, this participant-led workshop builds on the output from the World Economic Forum's 'Rethinking Personal Data' project.

End User-Centricity refers to the concept of organising the rules and policies of the personal data ecosystem around the key principles that end users value: transparency into what data is captured, control over how it is shared, trust in how others use it and value attributable because of it.

Trust Networks are a formalised specification of policies and rules to which all participants must conform to be trusted. These include requirements around identity, security, privacy, data protection, technical profiles and assessor qualifications. This trust may be subject to different levels of assurance or protection, which are explicitly made clear to all parties.

Marc Davis, Ron Martinez & Chris Kalaboukis.
"Rethinking Personal Information - Workshop Pre-read" Invention Arts and World Economic Forum, June 2010

The purpose of this day is to make progress on making the vision of a Personal Data Ecosystem real. This will be a "hands-on", multi-disciplinary participant-driven session to put theory into practice.




•  Web companies (big ones and startups)
•  Mobile carriers
•  Advertising
•  Browser vendors
•  Cable companies
•  Entertainment companies
•  Device manufactures
•  Back-end infrastructure vendors
•  Banking groups
•  Insurance providers

•  Executives
•  Product managers & designers
•  End-user advocates
•  Software architects
•  Lawyers
•  Business strategists
•  Change agents
•  Privacy experts
•  Cyber security professionals


This will be created live the day of the event. So now you are wondering - how do I “know” what will happen? What will be covered? Will it be worth my time? All participants/attendees have an opportunity at the beginning of the day to propose sessions - these can take the form of a presentation, discussion or a question that needs an answer. Because we are inviting the leading thinkers in the space along with the startups working on the ground, it will be dynamic and engaging covering the cutting edge real time issues and challenges emerging. With the real time dynamism includes real time documentation - all the notes from all the sessions will be collected and distributed to attendees.

Potential Topic Areas

The broad objective of the workshop will be on defining Global (user-centric) Internet Identity that connects the telco stack with web stack. The specific topics will be chosen by participants on the day. The topics outlined below are therefore provided for guidance only.

  • What are the global principles (and exceptions) that apply?
  • By focusing on specific data elements (e.g. identity and location) Can we map-out elements of interoperability?
  • Who controls what data and how?
  • How does data get to be used? (e.g. Location)
    • Standalone / in combination with other data sets (potentially from a different source e.g. MOSAIC) / by a service (e.g. web search)
    • Individual level / aggregate level
    • Granularity (exact, neighbourhood, city, state, country, continent)
    • Modality/Geo-fencing (within/outside a predefined area)
    • Timeliness (current, historic precise, historic average)
  • How are social networking sites and social media tools applying user-centric identity?
  • What are the open standards to make it work? (identity and semantic)
  • What are technical implementations of those standards?
  • How do different standards and technical implementations interoperate?
  • What are the new social norms and legal constructs needed to make it work?
  • What tools are needed to make it useably secure for end-users?
  • What are the businesses cases / models that drive all this?

You can see the list of proposed topics for this workshop on our wiki. It grows as attendees register. Many different types of session formats and topics are welcome. We are collecting ideas from participants as they register.

The Hosts

Simon Torrance CEO of Telco 2.0 and New Digital Economics and Kaliya Hamlin a leader of the Internet Identity Workshop (IIW) & Personal Data Ecosystem Consortium are teaming up to co-lead the day.

Live demonstrations

During the day, there will be opportunity for short bouts of speed geeking - like “speed dating” but for product, projects and pilots in the emerging ecosystem. These will give insight into key concepts and challenges in designing and implementing aspects of the ecosystem. Some of the demonstrations will be sponsored and the others will be invited by the hosts. If you would like to know more about participating in this portion of the day (contact us).

Building on earlier work

Telco 2.0™ Blog

The Telco 2.0 Initiative, run by STL Partners, has been putting forward key thought leadership on how telecommunications companies can develop two-sided business models and provide new services. Acting as ‘custodians’ of consumers personal data is one such potential area.

World Economic Forum

The World Economic Forum’s Rethinking Personal Information project generated considerable interest at Davos in January 2011, with the mandate to create more use cases on personal data ecosystems. The project's concluding recommendations are in five areas:

  • Innovation around user-centricity & trust
  • Global principles,
  • Regulation,
  • Interoperability/Open standards
  • Knowledge sharing.

The workshop deliverables will be mapped back to these five areas.

The Internet Identity Workshop has been at the forefront of the user-centric identity movement since 2005. At its last event key questions addressed included:

What are potential business models including those for 3rd and 4th party providers? How should we be defining key elements of the emerging ecosystem such as the functions of a Personal Data Store?
What is the role of Vendor Relationship Management tools?
What are the standards available to foster interoperability?

Deliverables from the day

Session documentation: which will include discussion of use cases, frameworks, reference architectures, principles and practical limitations.

  • Demonstration documents
  • Identification of key areas requiring further development
  • Next steps and follow-up actions

Attendees will also benefit from

  • A briefing document sent out to all attendees ahead of the session
  • Experiencing pilot and early initiatives in user-centric trust networks, first hand
  • The ability working through examples and use cases
  • Getting questions answered
  • Insights and perspectives from inter-disciplinary, cross-sector teams
  • Contribution from some of the leading thinkers and practitioners in the field
  • Gaining insight into the areas of potential opportunity and key challenges in unlocking them
  • Networking and making contact with practitioners in this fast-developing area

Beyond this Day

Results from this day will feed into: The World Economic Forum Rethinking Personal Data Project

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