"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
STL Partners Brainstorm Participant Survey

Focus

This special half day workshop from the Digital Entertainment 2.0 Initiative and TDG Research will focus on new business models for the home video entertainment market in Europe and the lessons that can be learnt from America.

Part of the larger New Digital Economics EMEA Executive Brainstorm, this workshop will build on output from the Digital Entertainment 2.0 Exec Brainstorms held in Los Angeles, Palo Alto and London and new research and ‘use case’ development from business model innovation firm STL Partners.

The Digital Entertainment 2.0 Initiative looks at new business models for film, TV and games in a multi-screen, 3D/HD, mobile world.

AGENDA

1300 Registration

1400 Evolving licensing models from studios: Windowing strategies, exclusivity, pricing

Any successful entertainment service relies on licensing content from the major Movie and TV studios. This session explores the current (and likely future) strategies of the major studios towards licensing of their content to the major online players using Apple, Netflix and Hulu as case studies. We will use new analysis to illustrate how the market will evolve for different players and how they should plan their online content strategies around this evolution.

Presentation followed by group discussion

1500 New consumption models: Detailed analysis of Netflix and TV Everywhere

Netflix
Netflix continues to dominate the delivery of mainstream TV content online in the US. What is it that makes the services so compelling to consumers, how much do they use it and how will the price changes affect Netflix' bottom line? We share latest analysis of these trends to draw out lessons for non-US markets. Our presentation will stimulate a discussion on:

Business model evolution in your market(s)
Streaming subscriber attitudes and consumption patterns
Outlook and Futures

TV Everywhere

Operators are fighting back against OTT video services with 'TV-Everywhere' offerings. What exactly are they doing and where can they take their services in the future? With providers such as HBO and CNN controlling their own online presence, do the operators have any role to play at all? Will consumers prefer a la carte online offerings to tiered bundles of PayTV service? We share latest analysis of these trends and discuss:

What the major solution providers are doing
Operator Update and Outlook
Content provider attitudes and business models in your market(s)

Presentation followed by group discussion

1700 New Devices: SWOT analysis of TiVo vs GoogleTV vs AppleTV vs Games Consoles vs MSO STB

As you plan your strategy for online delivery it's critical you understand the dynamics of the devices and services upon which your offering will depend. This session will help plot your client and service strategy and understand how that strategy will need to evolve over the next several years. We will look at: