Part of the New Digital Economics Executive Brainstorm series, the
M-Commerce 2.0 Executive Brainstorm takes place at the Westin Hotel New
York City from 5-6 October and looks at how 'personal data' will
revolutionize advertising, payments and customer experiences.
Using a widely acclaimed interactive format called ‘Mindshare’ the event enables 120 specially-invited senior executives from across the communications, media, banking and technology sectors to explore opportunities to create new services and experiences from unlocking the value of ‘personal data’.
M-Commerce 2.0 supports the World Economic Forum’s ‘Re-thinking Personal Data’ project, which promotes the concept of user-centricity within the context of building ‘trust frameworks’. The event is facilitated by business model innovation firm, STL Partners, and supported by Boston Consulting Group, MIT, Harvard Berkman Center, the World Economic Forum and others.
"Impressive facilitation"... "Refreshingly different format"... "Incredibly useful and insightful"... "Very productive"... "The interactive tools are easy to use"... "High quality discussions"
M-Commerce (commerce enabled by mobile connectivity) now amounts to far more than purchasing ringtones and other digital content using a handset. So-called SoMoLo (Social, Mobile and Local) Internet services are using the huge volumes of personal data being captured by smartphones and mobile networks to engage with consumers in innovative ways, creating new business opportunities across a wide range of industries from media to advertising to retail. At the same time, there is an emerging political consensus that consumers should be given greater control of their digital identities and personal data to help them realize the economic (and social) value of these latent assets.
Chief Telecoms Analyst, Investment Bank
Unique Interactive Format
STL’s ‘Mindshare’ interactive format, including cutting-edge new research, case studies, use cases and a showcase of innovators, structured small group discussion on round-tables, panel debates and instant voting using on-site collaborative technology.
Video from our Spring 2011 events.
Up to 120 specially-invited senior execs, experts, entrepreneurs, investors and government from the communications, media/entertainment, retail, advertising, banking and government sectors, by invitation only.
(and traditionally boring) conferences."
Marketing Director, Major Operator
Stimulating the brainstorm as presenters or panelists will be up to 30 senior execs and innovators from across the telecoms, cable, media, publishing, banking, payments, brand marketing, retailing, interactive agency, credit rating, software, academic, internet, technology, government, public policy and investment sectors. In addition, CEOs from some of the most exciting start-ups in the M-Commerce, advertising and personal data space will present in the Innovators Showcase sessions. Watch this space for updates.
5th October 2011
1500-1700 M-Commerce 2.0 - The new wave: how the mobile Internet is changing consumer behavior, the emergence of new types of services, the evolving political and regulatory climate for 'personal data' and digital identities, the importance of user-centric solutions and the potential of new enabling technologies.
1730-2000 Innovators' Showcase: quick fire presentations from leading start-ups in personal data and ID management, location-based marketing, vendor relationship management, social commerce and augmented reality, reviewed by leading investors and analysts.
6th October 2011
0845-1100 Digital money 2.0: New business models at intersection of offline, online and mobile.
1130-1315 Advertising 2.0:.Using personal data to drive highly-relevant, timely and interactive consumer engagement. From 'push' to 'pull'.
1415-1600 Digital Media Experiences 2.0: Giving customers and users compelling experiences, while preserving trust and confidence.
1615-1730 Making 'M-Commerce 2.0' happen: Identifying the next steps for individual companies and the broader ecosystem.
Event Report: all participants receive an exclusive report of up to 100 pages of analysis and feedback from the brainstorm
NDE Video coverage: Key content and feedback from the event will be recorded, edited and made available on-demand after the event
Innovators' Showcase: Evening showcase of cutting edge cutting edge innovation from leading start-ups
New Research: new STL Partners analysis will be released at the event
Networking: Advanced programme of social and business networking
Vice President, Major Media Company
SVP, Major Operator