"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
STL Partners Brainstorm Participant Survey

Overview

The Executive Brainstorm uses a unique interactive format called ‘Mindshare’. Each section of the event involves short, specially prepared presentations (new research, case studies, use cases) to stimulate group brainstorming, which is then reviewed by a panel to inform a vote on ‘next steps’. Our expert facilitators are supported by interactive technology to enable a uniquely productive debate. Register here:

Agenda

0800 Registration Open, Buffet Breakfast, Coffee/Tea/Juice

0830 Welcome, Agenda, Introductions & Warm Up

Event Moderator and Facilitator: Simon Torrance, CEO, STL Partners

0900 Mobile Wallets 2.0: How to stimulate mass adoption?

The smart phone is a game changer that will profoundly impact the commerce experience.

What is the best way to educate consumers on the capabilities and benefits of mobile payments?
What sorts of partnerships and collaboration in the ecosystem will help drive adoption?
Which products will best bridge the online and offline worlds of today? How can we enhance them?

Stimulus Speakers/Panelists:

Antonio Benjamin, Managing Director, CTO, Global Transaction Services, Citi
Baris Cetinok, SVP, American Express Company
Bill Gajda, Head of Global Mobile Product, Visa
Brian T Smith, Director of Partner Services, Sprint

1100 Break & Exhibition

1130 Customer Data 2.0: How to effectively leverage customer data and personal data?

Customer data are the crown jewels of all emerging commerce platforms. Personal Data is an emerging class of economic asset.

What are the best sources of value from ‘data’?
How can data from multiple sources (spend, search, social, location, interactions) be combined to increase value?
How should the principles of the World Economic Forum’s Personal Data project best be applied in the commerce sector to stimulate the growth of new markets?

Stimulus Speakers/Panelists:

Alistair Goodman, CEO, Placecast
Scott Jenson, Creative Director, Frog
John Thomas, Independent Digital Commerce Consultant

1300 Lunch & Networking

1400 ‘Localised Commerce’ 2.0: How to scale a new approach to merchant-consumer interaction?

Consumers are leveraging new digital services (social and mobile) to make smarter purchase decisions. Merchants are doing the same to stimulate demand.

What exactly is the market opportunity in ‘localised commerce’?
What experiences will be most compelling – for merchants and consumers?
What are the winning and losing strategies for different players?

Stimulus Speakers/Panelists:

Tom Burgess, CEO, Linkable Networks
Dickson Chu, Senior Vice President, Merchant Solutions, Living Social
Marc Caltabiano, VP Marketing & Products, Cartera Commerce
Aaron Cheris, Partner, Retail Practice, Bain

1600 Break & Exhibition

1645 Commerce, Content and Connected Things:
How can telcos bring them all together?
We are seeing a future where service enablers for the ‘Internet of Things’ will open up new cross-sector service opportunities. Telcos already have highly valuable latent assets and capabilities that can help optimise these opportunities for everyday business use: identification and authentication, marketing, digital product distribution, payments, security and customer service. New research indicates there is strong demand for this, if telcos can create attractive platforms.

How should telcos develop these assets and capabilities?
What use cases are most compelling to enterprises, both now and longer term?
What value would telco platforms bring to the ‘digital economy’?

Stimulus Speakers/Panelists:

Michael Manzo, CMO, Openet
Victa McClelland, VP Internet Services Strategy, Ericsson
Bill Goodman, Director Technology,Verizon
Robin Duke-Woolley, CEO, Beecham Research
Keith McMahon, Senior Analyst, STL Partners / Telco 2.0
Peters Suh, CEO, Wholesale Applications Community (WAC)