STL Partners Brainstorm Participant Survey
Agenda
New Digital Economics Online is a FREE to attend, virtual event. Using the latest video and interactive event technology, participants can view exclusive presentations from Ericsson and the Telco 2.0 Initiative revealing new research and innovation.
Broadcast Live: 14 February 2012 - 12:00-15:00 GMT
Available On-Demand: February - May 2012
| STREAM 1 | STREAM 2 | |
| 12:00 | Digital Commerce 2.0 | |
| 12:30 | Q&A and interactive discussion | Digital Entertainment 2.0 |
| 13:00 | Personal Data 2.0 | Q&A and interactive discussion |
| 13:30 | Q&A and interactive discussion | Cloud Services: Where's the money? |
| 14:00 | Customer Experience 2.0 | Q&A and interactive discussion |
| 14:30 | Q&A and interactive discussion |
STREAM 1
12:00-13:00 (GMT)
12:00 Dealing with the disruptors: Understanding the commerce platform strategies of Amazon, Apple, Facebook, Google and Microsoft
- Digital commerce in context and how it fits into broader value chain
- Platform strategies of disruptor players and how digital commerce fits into this
- Opportunities and threats for telcos and implications when building a commerce strategy
Chris Barraclough, MD & Chief Strategist, STL Partners/Telco 2.0 Initiative
12:30 The mobile wallet is taking off!
- Banking the unbanked
- Payment going mobile and beyond
- Convert prepaid accounts to wallets, interconnecting wallet ecosystems
Adam Kerr, Head of M-commerce, Ericsson
Format
Attendees can participate in Q&A with speakers using the chat windows in the virtual auditorium during the live broadcasts. Presentations will then be available to view on-demand for 3 months.
Further reading
Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010
13:00-14:00 (GMT)
13:00 Data Privacy: The concern about privacy on Internet gets more attention:
- Ericsson Consumer Lab studies will be presented
- People are not aware of how their data is used
- Privacy is a hygiene factor to conduct business
Stefan Hedelius, VP Marketing & Communication, Ericsson
13:30 Telcos’ golden opportunity: Analysis from Telco 2.0’s collaboration with the World Economic Forum’s ‘Re-thinking Personal Data’ project
- Why ‘Personal Data’ is a key, new asset for the digital economy
- Key issues in safely exploiting it for social and commercial benefit
- Latest innovations
- Why and how telcos should move fast to claim a role
Simon Torrance, CEO, STL Partners/Telco 2.0 Initiative
Format
Attendees can participate in Q&A with speakers using the chat windows in the virtual auditorium during the live broadcasts. Presentations will then be available to view on-demand for 3 months.
Further reading
Personal Data 2.0: Industry fails Carrier IQ test
14:00-15:00 (GMT)
14:00 Customer Experience: Enterprise users are also consumers:
- Customers like to feel they are the “only” customer
- Consumers choose what services to use and control their spending
- Enterprise and consumer focus
Jaco Fourie, Senior Expert BSS, Ericsson
14:30 A new ‘flywheel’ for the telecoms industry: Lessons from Amazon’s rejuvenation of its business model
- How to move from a one-sided (retail) business to a two-sided (platform-based) business
- How to leverage ‘trust’ and customer data to create a compelling new merchant and consumer experiences
- How to create a self-reinforcing growth model
Philip Laidler, Consulting Director, STL Partners/Telco 2.0 Initiative
Format
Attendees can participate in Q&A with speakers using the chat windows in the virtual auditorium during the live broadcasts. Presentations will then be available to view on-demand for 3 months.
Further reading
Defining the Digital Generation: Young Today, Grey Tomorrow
STREAM 2
12:30-13:30 (GMT)
12:30 Digital Entertainment: The evolution of multi-screen TV:
- What is it that consumers want and need?
- Critical aspects for success
- Findings from Ericsson Consumer Lab
Simon Frost, Head of TV Marketing, Ericsson
13:00 How telcos can add value: Analysis of the Digital Entertainment market and the opportunities that exist for telcos
- Revenue models and distribution - key trends and developments:
- Part 1: Online gaming and music
- Part 2: Digital books and online video
- What are the market opportunities for telcos and how can they exploit them?
Keith McMahon, Senior Analyst, STL Partners/Telco 2.0 Initiative
Format
Attendees can participate in Q&A with speakers using the chat windows in the virtual auditorium during the live broadcasts. Presentations will then be available to view on-demand for 3 months.
Further reading
Connected TV: Forecasts and Winners/Losers (UK Case Study
13:30-14:30 (GMT)
Cloud Services: Where’s the money?
13:30 How telcos can make Cloud cool: Lessons from Telco 2.0’s research into Cloud as new business model - and as an enabler for other ‘Telco 2.0’ models
- Cloud market size, market shares, and forecast growth
- What stage of development is the market, and what are the key opportunity areas?
- The potential for telcos, and the key steps to unlock it
Andrew Collinson, Research Director, STL Partners/Telco 2.0 Initiative
14:00 Cloud Services: The clearest trend is mobility and cloud together:
- Key areas of the cloud are control, composition and connectivity
- Accelerate cloud services in the mobile network
- Exposing key assets
Arun Bhikshesvaran, CMO, Ericsson
Format
Attendees can participate in Q&A with speakers using the chat windows in the virtual auditorium during the live broadcasts. Presentations will then be available to view on-demand for 3 months.
Further reading
Cloud 2.0: Telcos to grow Revenues 900% by 2014
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